mysql语句中的冒号是什么意义

/* Execute a prepared statement by binding PHP variables */
$calories = 150;
$colour = 'red';
$sth = $dbh->prepare('SELECT name, colour, calories
    FROM fruit
    WHERE calories < :calories AND colour = :colour');
$sth->bindParam(':calories', $calories, PDO::PARAM_INT);
$sth->bindParam(':colour', $colour, PDO::PARAM_STR, 12);
$sth->execute();
?> 

Example #1 Execute a prepared statement with named placeholders
/* Execute a prepared statement by binding PHP variables */
$calories = 150;
$colour = 'red';
$sth = $dbh->prepare('SELECT name, colour, calories
    FROM fruit
    WHERE calories < :calories AND colour = :colour');
$sth->bindParam(':calories', $calories, PDO::PARAM_INT);
$sth->bindParam(':colour', $colour, PDO::PARAM_STR, 12);
$sth->execute();
?>
Example #2 Execute a prepared statement with question mark placeholders
/* Execute a prepared statement by binding PHP variables */
$calories = 150;
$colour = 'red';
$sth = $dbh->prepare('SELECT name, colour, calories
    FROM fruit
    WHERE calories < ? AND colour = ?');
$sth->bindParam(1, $calories, PDO::PARAM_INT);
$sth->bindParam(2, $colour, PDO::PARAM_STR, 12);
$sth->execute();
?>